Instagram will rol out a new feature next week: the Shop Now button. The shop button lets you buy the product you see in the photo. Finally a way to shop what you love. But what will be the effect on social influencers and brands?
Shop Now button
The Shop Now button will be available next week for a selected group of users. According to Instagram this test gives the community valuable steps along their shopping journey before they make a purchase. 20 US-based retail brands are involved in the test phase, including Michael Kors, Target and Abercrombie & Fitch. At the left bottom of the photo there will be a tap to view button. When you tap that button, tags with various products from the picture will appear. If you click on a tag, a new detailed view of the product will open. Tap the Shop Now link to buy the product from the website.
If the Shop Now button is succesful, the feature will expand to other countries. The new features will only be available for a certain group of iOS users within the United States. Instagram said it doesn’t get a cut of the sale. Other participating brands are BaubleBar, Kate Spade, Chubbies, Coach, Hollister, J.Crew, JackThreads, Levi’s Brand, Lulus, Macy’s, MVMT Watches, Warby Parker, Tory Burch and Shopbop.
Check de video below to find out how it works:
Check out the website regularly to keep up to date with the latest social media news. What do you think of this development? Leave a comment below.
Source: Instagram Business Blog